App Store Launch Strategies - Let's brainstorm

bazookaBenbazookaBen Member Posts: 318
edited April 2012 in Business and Marketing Theory
what're your strategies for launch day?

here's what i *think might work:

- set the App Store release date to automatic
- set up customized website with trailer video
- constantly check the major app stores to see if the app has been released ( or let iTunes connect notify me when it's live )
- tell all friends and family
- tell iOS game fans via social media and game forums

anything i missed/should be doing?


Comments

  • youngster9youngster9 Member Posts: 326
    Release a lite version once the full version drops out of the newly released area and new & noteworthy. This will really help paid sales.

    Also making a good app wouldn't hurt :D

    youngster9
  • 3xL3xL Member Posts: 676
    Release a lite version once the full version drops out of the newly released area and new & noteworthy. This will really help paid sales.

    Also making a good app wouldn't hurt :D

    youngster9
    If u have the free version of gs perhaps. But for pros is better to release one app with in app purchasing the extra levels and what not. This way it's also good for the consumer. They only have to download one app and since the app is free to being with, chances are it will get a lot of downloads. Thus moving up in the list. .

  • tenrdrmertenrdrmer Member, Sous Chef, Senior Sous-Chef Posts: 9,934
    the number one thing is make a great game. That will do a ton of the work for you.
  • jckmcgrawjckmcgraw Member Posts: 647
    @3xL

    I was thinking about doing that once I upgrade
  • LeonardDeveloperLeonardDeveloper Member Posts: 4,630
    If you're thinking of lite versions.. Read this: http://forums.gamesalad.com/discussion/42132/tips-tricks-statistics-for-making-a-lite-full-version-of-your-app
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